O, The Oprah Magazine iPad App

My team reimagined O, Oprah’s highly successful print magazine, designed exclusively for the iPad reader platform. We enhanced the readering experience with interactive and digital-exclusive features, like shoppable gift guides, video content, excerpts from Oprah’s Book Club and more.

The Challenge

The first iPad edition of O, The Oprah Magazine called for an enhanced reading experience. They wanted to give users direct access to Oprah’s exclusive and coveted product recommendations—and give them an easy way to purchase. The development and launch had to coincide with an announcement on Oprah’s “Favorite Things” 2011 television show.

My Role 

Concept Ideation: I brainstormed the original concepts and created the pitch collateral that ultimately won the business.

Audience Insight: I gained a deepunderstanding of Oprah’s core readership to reach an expansive target audience.

Experience Strategy: The project required a balance between the the strengths of the content (i.e. product and book recommendations) with the needs of the user (i.e. direct purchasing). I made the content consumable to an audience that isn’t necessarily digitally savvy. 

Design Execution: I designed the experience to enhance the content for iPad.

Leadership: I worked directly with Oprah’s design team and educated them on how to create content for the new platform. I collaborated with our development team and project managers to create and launch the product.